Kin Food Halls
Founded in 2019 by proven forward-thinking entrepreneurs Matt Reid, Jonathan Yeoh and Malcolm Wood, best known for their hospitality group Maximal Concepts, KIN combines AI and automation to foster human connection through food and is the first food app to be purpose-built by restaurant owners.
Strategy
In order to build strong brand presence and exposure, seeing as they opened their first food hall in 2022 at Taikoo Place’s Devon House, Voltage X provided KIN with Digital Video Production services to showcase their efforts and their brand message to their target audience via their website and social platforms. Voltage X also provided content creatives and ideas generations for PR and digital campaigns, using approaches such as KOL tastings and media interviews and coverage to integrated online-offline digital campaigns to increase foot fall.
Key Result
We created unique storytelling video content for more than 10 of the resident restaurants at KIN Food Halls which launched on KIN’s website and KIN’s YouTube channel to let their target audience understand their vision, mission, beliefs and brand message.
HOW CAN WE HELP YOUR BRAND?
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