{"id":12716,"date":"2023-06-21T10:00:00","date_gmt":"2023-06-21T02:00:00","guid":{"rendered":"https:\/\/voltage-x.com\/?p=12716"},"modified":"2023-06-29T18:46:11","modified_gmt":"2023-06-29T10:46:11","slug":"public-relations-and-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/voltage-x.com\/zh\/public-relations-and-artificial-intelligence\/","title":{"rendered":"PR \ud83d\udfa8 AI\uff1a\u4eba\u5de5\u667a\u80fd\u6642\u4ee3\u4e0b\u7684\u516c\u5171\u95dc\u4fc2"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12716\" class=\"elementor elementor-12716\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-374ceabe elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"374ceabe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39fa9260\" data-id=\"39fa9260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7998c47 elementor-widget elementor-widget-text-editor\" data-id=\"7998c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u5a92\u9ad4\u76e3\u6e2c\u548c\u500b\u4eba\u5316\u8a0a\u606f\u50b3\u905e\uff0c\u5230\u516c\u95dc\u5371\u6a5f\u7ba1\u7406\u548c\u9810\u6e2c\u5206\u6790\uff0c\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6f38\u6f38\u5730\u6539\u8b8a\u4e86\u516c\u95dc\u5f9e\u696d\u54e1\u8655\u7406\u5a92\u9ad4\u95dc\u4fc2\u3001\u5206\u6790\u6578\u64da\u548c\u8207\u76ee\u6a19\u53d7\u773e\u63a5\u89f8\u7684\u65b9\u5f0f\u3002\u4eba\u5de5\u667a\u80fd\u8ce6\u4e88\u5f9e\u696d\u54e1\u5de5\u5177\u53bb\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3001\u7cbe\u78ba\u5ea6\u548c\u6c7a\u7b56\u529b\u3002\u672c\u6587\u5c07\u6dfa\u8ac7\u4eba\u5de5\u667a\u53ef\u600e\u6a23\u6539\u8b8a\u516c\u95dc\u8655\u7406\u65b9\u5f0f\uff0c\u65e5\u5f8c\u5982\u4f55\u5f71\u97ff\u5927\u773e\u50b3\u64ad\u3002<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a0875 elementor-widget elementor-widget-image\" data-id=\"a8a0875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-1024x576.jpg\" class=\"attachment-large size-large wp-image-12717\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-1024x576.jpg 1024w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-300x169.jpg 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-768x432.jpg 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-1536x864.jpg 1536w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-18x10.jpg 18w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920-600x338.jpg 600w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/the-climate-reality-project-Hb6uWq0i4MI-1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d3828 elementor-widget elementor-widget-text-editor\" data-id=\"d6d3828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">1. \u5a92\u9ad4\u76e3\u6e2c\u548c\u5206\u6790\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u901a\u904e\u81ea\u52d5\u8ddf\u8e2a\u54c1\u724c\u63d0\u53ca\uff08brand mentions\uff09\u3001\u60c5\u7dd2\u5206\u6790\uff08sentiment analysis\uff09\u548c\u7af6\u722d\u60c5\u5831\uff08competitive intelligence\uff09\u7684\u904e\u7a0b\uff0c\u6539\u8b8a\u4e86\u5a92\u9ad4\u76e3\u6e2c\u3002\u7cbe\u5bc6\u6f14\u7b97\u6cd5\u53ef\u6383\u63cf\u5206\u6790\u5927\u91cf\u7684\u65b0\u805e\u6587\u7ae0\u3001\u793e\u4ea4\u5a92\u9ad4\u5e16\u6587\u548c\u7dda\u4e0a\u5167\u5bb9\uff0c\u63d0\u4f9b\u5c0d\u516c\u773e\u60c5\u7dd2\u7684\u5be6\u6642\u898b\u89e3\uff0c\u4e26\u5e6b\u52a9\u516c\u95dc\u5f9e\u696d\u54e1\u638c\u63e1\u8da8\u52e2\u548c\u554f\u984c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-family: montserrat-light;\">2. \u5371\u6a5f\u7ba1\u7406\u548c\u8f3f\u60c5\u76e3\u6e2c\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u6280\u8853\u901a\u904e\u6aa2\u6e2c\u65e9\u671f\u9810\u8b66\u8a0a\u865f\uff0c\u548c\u5206\u6790\u5371\u6a5f\u4e2d\u7684\u60c5\u7dd2\u4f86\u5e6b\u52a9\u5371\u6a5f\u7ba1\u7406\u3002\u901a\u904e\u5be6\u6642\u76e3\u6e2c\u548c\u5206\u6790\uff0c\u516c\u95dc\u5718\u968a\u53ef\u4ee5\u8b58\u5225\u65b0\u51fa\u73fe\u7684\u554f\u984c\uff0c\u8a55\u4f30\u516c\u773e\u60c5\u7dd2\uff0c\u4e26\u8fc5\u901f\u505a\u51fa\u9069\u7576\u7684\u53cd\u61c9\uff0c\u6e1b\u8f15\u6f5b\u5728\u7684\u8072\u8b7d\u640d\u5bb3\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3b2d2 elementor-widget elementor-widget-image\" data-id=\"4e3b2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-1024x576.jpg\" class=\"attachment-large size-large wp-image-12718\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-1024x576.jpg 1024w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-300x169.jpg 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-768x432.jpg 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-1536x864.jpg 1536w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-18x10.jpg 18w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920-600x338.jpg 600w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/headway-F2KRf_QfCqw-1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71952ef elementor-widget elementor-widget-text-editor\" data-id=\"71952ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">3. \u5167\u5bb9\u5275\u4f5c\u548c\u7b56\u5283<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u7684\u6f14\u7b97\u6cd5\u53ef\u4ee5\u6839\u64da\u9810\u5b9a\u7fa9\u7684\u6a21\u677f\u751f\u6210\u5167\u5bb9\uff0c\u8b93\u516c\u95dc\u5f9e\u696d\u54e1\u5c07\u66f4\u591a\u6642\u9593\u7528\u65bc\u7b56\u7565\u898f\u5283\u4e0a\u3002\u901a\u904e\u8f38\u5165\u95dc\u9375\u8a0a\u606f\u548c\u63d0\u4f9b\u4e00\u500b\u5927\u7db1\uff0c\u4eba\u5de5\u667a\u80fd\u6f14\u7b97\u6cd5\u8a66\u8457\u7522\u751f\u9023\u8cab\u548c\u5438\u5f15\u4eba\u7684\u6587\u6848\uff0c\u9075\u5faa\u7279\u5b9a\u7684\u5beb\u4f5c\u98a8\u683c\u6216\u54c1\u724c\u8072\u97f3\u3002\u9019\u4e9b\u6a21\u578b\u5f9e\u5927\u91cf\u7684\u6578\u64da\u4e2d\u5b78\u7fd2\uff0c\u751f\u6210\u8207\u4eba\u5beb\u7684\u5167\u5bb9\u975e\u5e38\u76f8\u4f3c\u7684\u6587\u6848\u3002<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<h4><span style=\"font-family: montserrat-light;\">4. \u8b58\u5225\u76f8\u95dc\u7db2\u7d05KOL \u548c PR \u5408\u4f5c<br><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u901a\u904e\u5206\u6790\u793e\u4ea4\u5a92\u9ad4\u6578\u64da\u548c\u4e92\u52d5\u6307\u6a19\uff0c\u7c21\u5316\u4e86\u8b58\u5225\u76f8\u95dc\u7db2\u7d05\/KOL\u7684\u904e\u7a0b\u3002\u4eba\u5de5\u667a\u80fd\u6f14\u7b97\u6cd5\u53ef\u4ee5\u6839\u64da\u53d7\u773e\u7684\u4eba\u53e3\u7d71\u8a08\u5b78\u3001\u8208\u8da3\u548c\u53c3\u8207\u7a0b\u5ea6\u5c07\u54c1\u724c\u8207\u7db2\u7d05\/KOL\u914d\u5c0d\uff0c\u5e6b\u52a9\u516c\u95dc\u5f9e\u696d\u54e1\u5efa\u7acb\u6709\u5f71\u97ff\u529b\u7684PR\u5408\u4f5c\u95dc\u4fc2\u4e26\u653e\u5927\u54c1\u724c\u8a0a\u606f\u3002&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<h4><span style=\"font-family: montserrat-light;\">5. \u9810\u6e2c\u5206\u6790<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u7684\u9810\u6e2c\u80fd\u529b\u5354\u52a9\u516c\u95dc\u5f9e\u696d\u54e1\u9810\u6e2c\u8da8\u52e2\u53ca\u6f5b\u5728\u5371\u6a5f\uff0c\u4e26\u4fee\u6539\u6d3b\u52d5\u7b56\u7565\u3002\u901a\u904e\u5229\u7528\u6b77\u53f2\u6578\u64da\u548c\u6a5f\u5668\u5b78\u7fd2\uff08machine learning\uff09\u6f14\u7b97\uff0c\u516c\u95dc\u5718\u968a\u53ef\u4ee5\u9032\u884c\u6578\u64da\u5206\u6790\u9810\u6e2c\uff0c\u6539\u5584\u8cc7\u6e90\u5206\u914d\uff0c\u4e26\u5728\u5feb\u901f\u767c\u5c55\u7684\u5a92\u9ad4\u74b0\u5883\u4e2d\u6436\u4f54\u5148\u6a5f\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458f14e elementor-widget elementor-widget-image\" data-id=\"458f14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-1024x576.jpg\" class=\"attachment-large size-large wp-image-12719\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-1024x576.jpg 1024w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-300x169.jpg 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-768x432.jpg 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-1536x864.jpg 1536w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-18x10.jpg 18w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920-600x338.jpg 600w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/06\/press-con-1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c88cf3 elementor-widget elementor-widget-text-editor\" data-id=\"6c88cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">\u7e3d\u7d50<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u6280\u8853\u6b63\u5fb9\u5e95\u6539\u8b8a\u516c\u95dc\u9818\u57df\uff0c\u70ba\u516c\u95dc\u5f9e\u696d\u54e1\u63d0\u4f9b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u4ee5\u7c21\u5316\u6d41\u7a0b\uff0c\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u9ad4\u9a57\uff0c\u4e26\u505a\u51fa\u6709\u6578\u64da\u652f\u6301\u7684\u6c7a\u7b56\u3002\u901a\u904e\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5f97\u51fa\u89e3\u6c7a\u65b9\u6848\uff0c\u516c\u95dc\u5f9e\u696d\u54e1\u53ef\u4ee5\u63d0\u9ad8\u4ed6\u5011\u7684\u6548\u7387\uff0c\u7cbe\u6e96\u5b9a\u4f4d\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u5728\u4e00\u500b\u65e5\u76ca\u6578\u78bc\u5316\u548c\u76f8\u4e92\u806f\u7e6b\u7684\u4e16\u754c\u4e2d\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002\u64c1\u62b1\u4eba\u5de5\u667a\u80fd\u7684\u8b8a\u9769\u6f5b\u529b\uff0c\u53ef\u4ee5\u91cb\u653e\u65b0\u7684\u53ef\u80fd\u6027\uff0c\u4e26\u5728\u4e0d\u65b7\u767c\u5c55\u7684\u516c\u5171\u95dc\u4fc2\u9818\u57df\u4fdd\u6301\u512a\u52e2\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3341eac e-flex e-con-boxed e-con e-parent\" data-id=\"3341eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0836538 elementor-widget elementor-widget-button\" data-id=\"0836538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/voltage-x.com\/zh\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u806f\u7d61\u6211\u5011<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>From media monitoring and personalized messaging to crisis management and predictive analytics, Artificial Intelligence (AI) has changed how PR practitioners manage media relations, analyze data, and engage with audiences. AI empowers professionals with advanced tools to enhance efficiency, precision, and strategic decision-making. This article explores ways that AI can help transform the PR landscape and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22,20],"tags":[150,149],"class_list":["post-12716","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-public-relations","category-new-trends","tag-ai","tag-public-relations","post_format-post-format-gallery"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/comments?post=12716"}],"version-history":[{"count":17,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12716\/revisions"}],"predecessor-version":[{"id":12966,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12716\/revisions\/12966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media\/12719"}],"wp:attachment":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media?parent=12716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/categories?post=12716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/tags?post=12716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}