{"id":12976,"date":"2023-07-07T11:45:54","date_gmt":"2023-07-07T03:45:54","guid":{"rendered":"https:\/\/voltage-x.com\/?p=12976"},"modified":"2023-07-07T12:48:45","modified_gmt":"2023-07-07T04:48:45","slug":"threads-instagram-meta-twitter","status":"publish","type":"post","link":"https:\/\/voltage-x.com\/zh\/threads-instagram-meta-twitter\/","title":{"rendered":"Threads: What Marketers Should Know About Meta&#8217;s Twitter Rival    \u3000"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12976\" class=\"elementor elementor-12976\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-374ceabe elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"374ceabe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39fa9260\" data-id=\"39fa9260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7998c47 elementor-widget elementor-widget-text-editor\" data-id=\"7998c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/apps.apple.com\/us\/app\/threads-an-instagram-app\/id6446901002\" target=\"_blank\" rel=\"noopener\">Threads<\/a>, built by the Instagram team, has garnered ten million users within its first seven hours of release, and 30 million sign-ups in less than 24 hours.\u00a0<\/span><span style=\"background-color: #ffffff;\">Whether you frequently post content or just occasionally share update, just like<\/span><span style=\"font-weight: 400;\">\u00a0Twitter, Threads provides a distinct space for sharing live updates and engaging in public discussions. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Fear-of-missing-out marketers may start thinking about what to do on Threads, with a question in mind: could Meta&#8217;s Twitter potentially pose a significant challenge to other social media platforms?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a0875 elementor-widget elementor-widget-image\" data-id=\"a8a0875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-1024x576.jpg\" class=\"attachment-large size-large wp-image-12977\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-1024x576.jpg 1024w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-300x169.jpg 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-768x432.jpg 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-18x10.jpg 18w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram-600x338.jpg 600w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-by-instagram.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d3828 elementor-widget elementor-widget-text-editor\" data-id=\"d6d3828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">Let&#8217;s Get StarteD <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Join the party just simply by loggining to Threads using your Instagram account. Your Instagram username, verification status, and other profile information will be imported into Threads, though you have the flexibility to customize your Threads profile as desired.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">When you first use the App, you will have the option to automatically follow all of the same accounts you currently follow on Instagram or selectively choose some of them. Easy, right? But just a reminder that currently (as of 7 July 2023) you would need an Instagram account to create Threads account (using the same @ handle); plus, if you wish to delete your Threads profile, you may also have to <a href=\"https:\/\/help.instagram.com\/558007373138554?cms_id=558007373138554\" target=\"_blank\" rel=\"noopener\">delete the linked Instagram<\/a> account in the process.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3272c8 elementor-widget elementor-widget-image-gallery\" data-id=\"c3272c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-12976 gallery-columns-3 gallery-size-medium_large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c3272c8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjEsInVybCI6Imh0dHBzOlwvXC92b2x0YWdlLXguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvc21hcnRtb2NrdXBzX2xqczMyYzE2LnBuZyIsInNsaWRlc2hvdyI6ImMzMjcyYzgifQ%3D%3D\" href=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs32c16.png\"><img decoding=\"async\" width=\"311\" height=\"628\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs32c16.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs32c16.png 311w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs32c16-149x300.png 149w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs32c16-6x12.png 6w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c3272c8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjIsInVybCI6Imh0dHBzOlwvXC92b2x0YWdlLXguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvc21hcnRtb2NrdXBzX2xqczMxejFyLnBuZyIsInNsaWRlc2hvdyI6ImMzMjcyYzgifQ%3D%3D\" href=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31z1r.png\"><img decoding=\"async\" width=\"311\" height=\"628\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31z1r.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31z1r.png 311w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31z1r-149x300.png 149w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31z1r-6x12.png 6w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c3272c8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjMsInVybCI6Imh0dHBzOlwvXC92b2x0YWdlLXguY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvc21hcnRtb2NrdXBzX2xqczMxZmVjLnBuZyIsInNsaWRlc2hvdyI6ImMzMjcyYzgifQ%3D%3D\" href=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31fec.png\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"628\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31fec.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31fec.png 311w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31fec-149x300.png 149w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/smartmockups_ljs31fec-6x12.png 6w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71952ef elementor-widget elementor-widget-text-editor\" data-id=\"71952ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">What you can Do on Threads<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Marketers may now puzzle what brands can do on this new platform. But make sure you know the rules of game:<\/span><\/p>\n<ul>\n<li>Maximum 500 characters per post\u00a0<\/li>\n<li>Up to 10 photos\/videos per post,\u00a0maximum 5 minutes in length for each video<\/li>\n<li>You can mix videos and photos in one post, which will be presented in carousel format<\/li>\n<li>Vertical video will not be cropped, i.e. can be presented in 9:16 format<\/li>\n<li>Use the share button to share the Threads post as an Instagram story with a Threads background<\/li>\n<li>You can hide specific replies using &#8220;Hidden words&#8221; function, and control who can @mention you in privacy setting<\/li>\n<li>No direct messaging, no hashtags, no save function, no list function&#8230; at this moment<\/li>\n<li>No web version yet but it&#8217;s on the way coming<\/li>\n<li>Last but not the least, users shall follow Meta&#8217;s terms of use and data privacy policies<\/li>\n<\/ul>\n<p>Meta mentioned that future versions of Threads will work with the <a href=\"https:\/\/help.instagram.com\/169559812696339?cms_id=169559812696339\" target=\"_blank\" rel=\"noopener\">fediverse<\/a>,\u00a0&#8220;Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress \u2013 allowing new types of connections that are simply not possible on most social apps today.&#8221; Marketers shall keep an eye on the future development.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1406 elementor-widget elementor-widget-image\" data-id=\"3da1406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"435\" src=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-twitter-meme.png\" class=\"attachment-large size-large wp-image-13011\" alt=\"\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-twitter-meme.png 594w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-twitter-meme-300x220.png 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/07\/threads-twitter-meme-16x12.png 16w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbc5bf elementor-widget elementor-widget-text-editor\" data-id=\"6dbc5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">Threads v.s. Twitter<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Netizens welcome Twitter&#8217;s rival &#8220;Threads&#8221; with loads of classic memes. While Instagram users rushed to Threads to explore what can be done there, the excitement around Threads was so significant that it caused the term to trend on Twitter, generating over 1 million tweets related to the topic. Several technology enthusiasts have dubbed Threads as the &#8220;Twitter killer.&#8221; &nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p>At present, Threads does not feature any advertisements. However, according to Zuckerberg, the platform will begin monetizing once it has established stability and has a clear path towards reaching one billion users. Meta may need to make sure Threads can keep the users stay active on the platform, and maintain\/improve the user experience after advertising model is implimented.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c88cf3 elementor-widget elementor-widget-text-editor\" data-id=\"6c88cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-family: montserrat-light;\">\u7e3d\u7d50<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It may be still too early to conclude if Threads can become a threat to Twitter. Yet Threads gives Instagram users a new platform that facilitates the coming together of communities to discuss a wide range of topics, from current affairs to upcoming trends. Marketers can make good use of this new platform to engage with followers with texts, memes and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voltage X is also on Threads now! We are @12942794, are we late to the party? Follow us on Threads!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1dbf5 elementor-widget elementor-widget-html\" data-id=\"cd1dbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CuWSX1FS8EA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CuWSX1FS8EA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; 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font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CuWSX1FS8EA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">VOLTAGE X\uff08@voltagex.agency\uff09\u5206\u4eab\u7684\u8cbc\u6587<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3341eac e-flex e-con-boxed e-con e-parent\" data-id=\"3341eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0836538 elementor-widget elementor-widget-button\" data-id=\"0836538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/voltage-x.com\/zh\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u806f\u7d61\u6211\u5011<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Threads, built by the Instagram team, has garnered ten million users within its first seven hours of release, and 30 million sign-ups in less than 24 hours.\u00a0Whether you frequently post content or just occasionally share update, just like\u00a0Twitter, Threads provides a distinct space for sharing live updates and engaging in public discussions. \u00a0 Fear-of-missing-out marketers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,18],"tags":[127,128],"class_list":["post-12976","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-new-trends","category-digital-marketing","tag-instagram","tag-social-media","post_format-post-format-gallery"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/comments?post=12976"}],"version-history":[{"count":53,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12976\/revisions"}],"predecessor-version":[{"id":13038,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/12976\/revisions\/13038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media\/12981"}],"wp:attachment":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media?parent=12976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/categories?post=12976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/tags?post=12976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}