{"id":7486,"date":"2022-08-10T17:30:00","date_gmt":"2022-08-10T17:30:00","guid":{"rendered":"http:\/\/tintests.com\/?p=7486"},"modified":"2023-04-18T18:29:35","modified_gmt":"2023-04-18T10:29:35","slug":"the-art-of-retail-pop-ups-what-you-should-know","status":"publish","type":"post","link":"https:\/\/voltage-x.com\/zh\/the-art-of-retail-pop-ups-what-you-should-know\/","title":{"rendered":"\u671f\u9593\u9650\u5b9a\u5e97 Pop-up Store\uff1a\u4f60\u8a72\u77e5\u9053\u7684\u56db\u4ef6\u4e8b"},"content":{"rendered":"
\n\t\t\t\t\t\t
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\u5728\u79df\u91d1\u98db\u6f32\u3001\u5e02\u5834\u74b0\u5883\u4e0d\u7a69\u7684\u60c5\u6cc1\u4e0b\uff0c\u7d93\u71df pop-up store\uff08\u671f\u9593\u9650\u5b9a\u5e97\uff09\uff0c\u662f\u80fd\u5920\u5728\u4e0d\u627f\u64d4\u9577\u671f\u79df\u7d04\u7684\u60c5\u6cc1\u4e0b\u63a5\u89f8\u66f4\u591a\u7684\u6d88\u8cbb\u8005\u7684\u5b8c\u7f8e\u65b9\u6cd5\u3002\u8207\u6f38\u884c\u4e0d\u4f73\u7684\u50b3\u7d71\u5be6\u9ad4\u96f6\u552e\u5e97\u76f8\u53cd\uff0c\u6d41\u52d5\u5e97\u53ef\u6210\u70ba\u4f7f\u5546\u696d\u6210\u529f\u7684\u91cd\u8981\u7b56\u7565\u2014\u2014 \u53ea\u8981\u6d41\u52d5\u5e97\u80fd\u5920\u5145\u5206\u5229\u7528\u64c1\u6709\u5be6\u9ad4\u7a7a\u9593\u7684\u512a\u52e2\u3002\u5f9e\u9ad4\u9a57\u884c\u92b7\u5230\u300cInstagram\u535a\u7269\u9928\u6548\u61c9\uff08Instagram museum effect\uff09\u300d\uff0c\u4ee5\u4e0b\u662f\u5275\u5efa\u96f6\u552e pop-up store \u6642\u9700\u8981\u6ce8\u610f\u7684\u95dc\u9375\u8981\u7d20\u3002<\/span><\/p>\n

\u00a0\"\"<\/span><\/p>\n

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1. \u5c08\u6ce8\u65bc\u8207\u5ba2\u6236\u4e92\u52d5<\/span><\/h2>\n

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\u7576\u5ba2\u6236\u80fd\u5920\u76f4\u63a5\u8207\u54c1\u724c\u548c\u7522\u54c1\u4e92\u52d5\u6642\uff0c\u904e\u7a0b\u4e2d\u6240\u7522\u751f\u7684\u60c5\u611f\u9023\u7d50\u548c\u5438\u5f15\u529b\u4f5c\u7528\u80fd\u5920\u63d0\u9ad8\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u548c\u8cfc\u8cb7\u610f\u9858\u3002 House of Showfields<\/a><\/span>\uff0c\u4e00\u5bb6\u4f4d\u65bc\u7d10\u7d04\u5e02\u7684\u5546\u5e97\u88ab\u5b9a\u4f4d\u70ba\u96f6\u552e\u5287\u9662\uff0c\u9f13\u52f5\u5ba2\u6236\u89f8\u6478\u3001\u805e\u548c\u54c1\u5690\u7522\u54c1\uff0c\u5f9e\u800c\u5efa\u7acb\u60c5\u611f\u9ad4\u9a57\uff0c\u63a8\u52d5\u7522\u54c1\u92b7\u552e\u3002\u6bd4\u8d77\u53ea\u662f\u5efa\u7acb\u4e00\u500b\u5c55\u793a\u5ef3\uff0c Casper<\/a><\/span> \u5141\u8a31\u5ba2\u6236\u76f4\u63a5\u8207\u5176\u7522\u54c1\u4e92\u52d5\uff0c\u4ee5\u63a8\u52d5\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u806f\u7e6b\uff1b\u4ed6\u5011\u7684 pop-up store \u63d0\u4f9b\u8b93\u5ba2\u6236\u9810\u7d0445\u5206\u9418\u7684\u5feb\u901f\u8a66\u7761\u7684\u6a5f\u6703\uff0c\u5305\u62ec\u8a66\u7528\u65b0\u5e8a\u55ae\u3001\u7761\u8863\u3001\u8b77\u819a\u7522\u54c1\uff0c\u4ee5\u53ca\u4f86\u81ea\u51a5\u60f3\u61c9\u7528\u7a0b\u5f0f Headspace \u7684\u97f3\u983b\u3002<\/span><\/p>\n

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2. \u63d0\u4f9b\u6700\u591a\u7528\u6236\u751f\u6210\u5167\u5bb9\uff08UGC\uff09\u7684\u6a5f\u6703
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\u6210\u529f\u7684\u6d41\u52d5\u5e97\u662f\u80fd\u5920\u5145\u5206\u6eff\u8db3\u9019\u500bInstagram\u4e16\u4ee3\u3002\u96a8\u8457\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u60f3\u8981\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8a18\u9304\u5b8c\u7f8e\u7684\u9ad4\u9a57\uff0c\u4e00\u500b\u7cbe\u5fc3\u8a2d\u8a08\u7684\u6d41\u52d5\u5e97\u53ef\u4ee5\u6210\u70ba\u6d88\u8cbb\u8005\u5275\u4f5c\u5185\u5bb9\u548c\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9\u7684Instagram\u8056\u5730\u3002 Glossier\u2019s<\/a><\/span> \u7684\u5343\u79a7\u7c89\u7d05\u8272\u7f8e\u5b78\u548cZ\u4e16\u4ee3\u5e97\u92ea\u8a2d\u8a08\u4e0d\u50c5\u5411\u6d88\u8cbb\u8005\u92b7\u552e\u7522\u54c1\uff0c\u800c\u4e14\u900f\u904e\u6d88\u8cbb\u8005\u2014\u2014 \u63d0\u9ad8\u7528\u6236\u751f\u6210\u5167\u5bb9\uff08user-generated content, or UGC\uff09\u7684\u6a5f\u6703\uff0c\u9019\u4e9b\u5167\u5bb9\u6210\u70ba\u54c1\u724c\u7684\u514d\u8cbb\u5ee3\u544a\uff0c\u901a\u904e\u5177\u5546\u696d\u50f9\u503c\u7684\u76f8\u95dc\u7db2\u7d61\u50b3\u64ad\u3002\u9019\u7a2e\u300cInstagram\u535a\u7269\u9928\u6548\u61c9\u300d\u4e0d\u50c5\u523a\u6fc0\u4e86\u771f\u5be6\u53ef\u4fe1\u7684\u4f7f\u7528\u8005\u751f\u6210\u5167\u5bb9\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u53d6\u5f97\u8d85\u8d8a\u50b3\u7d71\u5ee3\u544a\u7684\u5ba3\u50b3\u65b9\u6cd5\u3002<\/span><\/p>\n

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3. \u5275\u9020\u65b0\u7a4e\u9ad4\u9a57
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\u4f5c\u70ba\u672a\u4f86\u7684\u6d88\u8cbb\u4e3b\u529b\uff0c\u5e74\u8f15\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u6e34\u671b\u65b0\u7a4e\u7684\u9ad4\u9a57\uff0c\u56e0\u6b64\u63a8\u52d5\u4e86\u5f9e\u50b3\u7d71\u5ee3\u544a\u63a8\u5ee3\u8f49\u578b\u81f3\u54c1\u724c\u9ad4\u9a57\u6d3b\u52d5\u53ca\u96f6\u552e\u8a66\u9ede\u3002Pop-up store\u4e0d\u518d\u53ea\u662f\u4e00\u500b\u8cfc\u7269\u7a7a\u9593\uff0c\u800c\u662f\u4e00\u500b\u821e\u53f0\u3001\u4e00\u500b\u535a\u7269\u9928\u548c\u4e00\u6bb5\u65c5\u7a0b\u3002\u5728 Aritzia<\/a><\/span> \u7684Super Puff pop-up store \u4e2d\uff0c\u683c\u6797\u7f8e\uff08Grammy Awards\uff09\u7372\u734e\u8a2d\u8a08\u5e2b Willo Perron \u8a2d\u8a08\u4e86\u4e00\u500b\u591a\u611f\u5b98\u9ad4\u9a57\uff0c\u5176\u4e2d\u5305\u62ec\u4e00\u500b\u81ea\u5df1\u76844G\u5f71\u7247\u7246\uff0c\u878d\u5408\u4e86\u73fe\u5834\u5a1b\u6a02\u548c\u5e97\u5167\u8a2d\u8a08\u7684\u7406\u5ff5\u3002\u76f8\u4f3c\u5730\uff0c Mejuri<\/a> <\/span>\u6176\u795d\u516c\u53f8\u6210\u7acb\u4e94\u5468\u5e74\u7684\u7d10\u7d04 pop-up store \u5c07\u96f6\u552e\u670d\u52d9\u63d0\u5347\u5230\u6b3e\u5f85\u548c\u95dc\u4fc2\u5efa\u7acb\u7684\u6c34\u5e73\uff0c\u901a\u904e\u8a2d\u8a08\u4e00\u500b\u8eab\u81e8\u5176\u5883\u7684\u8ff7\u5bae\u9ad4\u9a57\u3002<\/span><\/p>\n

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4. \u5be6\u9a57\u3001\u5206\u6790\u548c\u91cd\u5851
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Pop-up store \u78ba\u5be6\u63d0\u4f9b\u4e86\u4e00\u500b\u64fa\u812b\u9577\u671f\u79df\u7d04\u5354\u8b70\u7684\u65b9\u6cd5\uff0c\u4f46\u54c1\u724c\u9700\u8981\u5c07\u77ed\u671f\u5e97\u92ea\u8996\u70ba\u9700\u8981\u4e0d\u65b7\u5206\u6790\u548c\u91cd\u5851\u7684\u5be6\u9a57\u5c0d\u8c61\u3002\u5728\u6c92\u6709\u9700\u8981\u7acb\u5373\u78ba\u5b9a\u7b56\u7565\u7684\u58d3\u529b\u4e0b\uff0cpop-up store \u53ef\u4ee5\u4f5c\u70ba\u6e2c\u8a66\u9577\u9060\u7b56\u7565\u7684\u5be6\u9a57\u5730\u9ede\u3002\u4f8b\u5982\uff0c Everlane<\/a> <\/span>\u5728\u591a\u5e74\u4f86\u8209\u8fa6\u4e86\u8a31\u591a pop-up store\uff0c\u4e26\u5728\u9019\u500b\u904e\u7a0b\u4e2d\u9032\u884c\u6982\u5ff5\u5be6\u9a57\uff0c\u4ee5\u627e\u5230\u6700\u4f73\u7684\u5e97\u92ea\u9ad4\u9a57\u3002\u9019\u7a2e\u5be6\u9a57\u65b9\u6cd5\u8207Everlane\u7684\u7522\u54c1\u8a2d\u8a08\u904e\u7a0b\u76f8\u4f3c\uff0c\u5373\u5728\u7522\u54c1\u63a8\u51fa\u5f8c\u6536\u96c6\u548c\u6574\u7406\u6578\u64da\uff0c\u4ee5\u9032\u884c\u9069\u7576\u7684\u6539\u9032\u3002Mejuri\u4e5f\u5617\u8a66\u958b\u8a2d\u4e86\u8a31\u591apop-up store\u5f8c\u624d\u78ba\u5be6\u4e09\u9593\u5e97\u92ea\u7684\u9078\u5740\uff0c\u9019\u8868\u660e\u4e86\u5728\u78ba\u5b9a\u5e97\u92ea\u9078\u5740\u524d\uff0c\u53ef\u4ee5\u4f7f\u7528 pop-up store \u4f5c\u70ba\u6e2c\u8a66\u5e02\u5834\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n

\u7e3d\u7d50
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\u4e0d\u8ad6\u662f\u5728\u53d7\u5230\u793e\u4ea4\u5a92\u9ad4\u65e5\u76ca\u95dc\u6ce8\uff0c\u9084\u662f\u5728\u5c0d\u65b0\u7a4e\u9ad4\u9a57\u7684\u6e34\u671b\u6240\u63a8\u52d5\u4e0b\uff0cpop-up store \u6b63\u5728\u8d0f\u5f97\u96f6\u552e\u7b56\u7565\u4e2d\u7684\u4e00\u5e2d\u4e4b\u5730\u3002\u6211\u5011\u4e26\u975e\u8655\u5728\u96f6\u552e\u696d\u7684\u6700\u7d42\u7ae0\uff0c\u800c\u662f\u6b63\u5728\u7d93\u6b77\u96f6\u552e\u696d\u7684\u5fa9\u8208\u2014\u2014 \u91cd\u5851\u5be6\u9ad4\u5e97\u92ea\u5728\u589e\u52a0\u5ba2\u6236\u7684\u8208\u8da3\u548c\u5fe0\u8aa0\u5ea6\u65b9\u9762\uff0c\u53ef\u4ee5\u800c\u4e14\u5fc5\u9808\u505a\u7684\u662f\u4ec0\u9ebc\u3002<\/span><\/p>\n

 <\/p>\n

\u60f3\u8981\u8b93\u60a8\u7684\u54c1\u724c\u9032\u884c\u7dda\u4e0b\u767c\u5c55\uff0c\u4e26\u8a08\u5283\u96f6\u552e\u7b56\u7565\uff1f\u6b61\u8fce\u96a8\u6642\u8207\u6211\u5011\u806f\u7e6b\uff0c\u8a0e\u8ad6\u5982\u4f55\u5e6b\u52a9\u60a8\u8a2d\u8a08\u5b8c\u7f8e\u7684 pop-up store\u3002<\/span><\/p>\n

<\/span><\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u806f\u7d61\u6211\u5011<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In a market of skyrocketing rent prices and unpredictable market conditions, pop-up stores are a perfect way to gain greater consumer exposure without the burden of a long-term lease commitment. Contrary to the conventional wisdom of brick-and-mortar retail\u2019s diminishing viability, pop-up stores can be an important strategy in achieving business success – provided that the […]<\/p>\n","protected":false},"author":3,"featured_media":10132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[129],"class_list":["post-7486","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-new-trends","tag-retail-marketing","post_format-post-format-gallery"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/comments?post=7486"}],"version-history":[{"count":20,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7486\/revisions"}],"predecessor-version":[{"id":12181,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7486\/revisions\/12181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media\/10132"}],"wp:attachment":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media?parent=7486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/categories?post=7486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/tags?post=7486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}