{"id":7487,"date":"2022-11-01T06:30:00","date_gmt":"2022-11-01T06:30:00","guid":{"rendered":"http:\/\/tintests.com\/?p=7487"},"modified":"2023-04-06T16:19:21","modified_gmt":"2023-04-06T08:19:21","slug":"the-ultimate-guide-to-video-marketing-part-one","status":"publish","type":"post","link":"https:\/\/voltage-x.com\/zh\/the-ultimate-guide-to-video-marketing-part-one\/","title":{"rendered":"\u5f71\u7247\u71df\u92b7\u7d42\u6975\u6307\u5357\uff08\u4e0a\uff09"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7487\" class=\"elementor elementor-7487\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f39153d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3f39153d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e8e96d2\" data-id=\"5e8e96d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f5ab8f elementor-widget elementor-widget-text-editor\" data-id=\"60f5ab8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: montserrat-light;\"><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5167\u5bb9\u662f\u6240\u6709\u6578\u78bc\u71df\u92b7\u7b56\u7565\u7684\u95dc\u9375\u8981\u7d20\uff0c\u800c\u5f71\u7247\u5167\u5bb9\u5247\u662f\u5167\u5bb9\u7b56\u7565\u4e2d\u6700\u5e38\u4f7f\u7528\u7684\u5a92\u9ad4\u5f62\u5f0f\u3002\u96a8\u8457YouTube\u3001TikTok\u548cSnapchat\u7b49\u5f71\u7247\u5206\u4eab\u793e\u4ea4\u5e73\u53f0\u65e5\u76ca\u666e\u53ca\u548c\u5feb\u901f\u589e\u9577\uff0c\u4ee5\u53ca\u4e3b\u6d41\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684Reels\u3001Stories\u548cShorts\u7b49\u5f71\u7247\u529f\u80fd\uff0c\u6211\u5011\u5df2\u7d93\u9032\u5165\u4e86\u4e00\u500b\u65b0\u6642\u4ee3\uff0c\u5f71\u7247\u71df\u92b7\u5c0d\u54c1\u724c\u7684\u5167\u5bb9\u71df\u92b7\u548c\u6d3b\u52d5\u7b56\u7565\u7522\u751f\u4e86\u91cd\u8981\u5f71\u97ff\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u73fe\u5728\u5f88\u591a\u4eba\u90fd\u77e5\u9053\u5f71\u7247\u71df\u92b7\u7684\u91cd\u8981\u6027\u548c\u57fa\u790e\u77e5\u8b58\uff0c\u4f46\u5982\u4f55\u4f7f\u7528\u60a8\u7684\u5f71\u7247\u5167\u5bb9\u662f\u5be6\u73fe\u6700\u5927\u6210\u6548\u7684\u95dc\u9375\u3002\u5728\u6211\u5011\u7684\u5f71\u7247\u71df\u92b7\u7d42\u6975\u6307\u5357\u4e2d\uff0c\u6211\u5011\u5c07\u5f15\u5c0e\u60a8\u4e86\u89e3\u6709\u95dc\u5f71\u7247\u71df\u92b7\u7684\u4e00\u5207\uff0c\u4ee5\u53ca\u5982\u4f55\u85c9\u6b64\u5efa\u7acb\u4e00\u500b\u6210\u529f\u7684\u5167\u5bb9\u7b56\u7565\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-family: montserrat-light;\">\u78ba\u5b9a\u5f71\u7247\u71df\u92b7\u76ee\u6a19<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\">\u5206\u6790\u60a8\u7684\u76ee\u6a19\u53d7\u773e<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\">\u8a08\u5283\u5f71\u7247\u5185\u5bb9<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\">\u78ba\u4fdd\u88fd\u4f5c\u904e\u7a0b\u9806\u66a2<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\">\u5206\u6790\u6210\u6548<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: montserrat-light;\"><\/span><\/p>\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 18pt; font-family: montserrat-light;\">1. \u78ba\u5b9a\u5f71\u7247\u71df\u92b7\u76ee\u6a19<\/span><\/h2>\n<p><span style=\"font-family: montserrat-light;\"><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:quote --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5c24\u5176\u662f\u7576\u88fd\u4f5c\u8f03\u9577\u7684\u5f71\u7247\uff0c\u5f71\u7247\u88fd\u4f5c\u53ef\u80fd\u9700\u8981\u7528\u5230\u5927\u91cf\u8cc7\u6e90\u548c\u6642\u9593\u3002\u70ba\u4e86\u5275\u5efa\u4e00\u500b\u5177\u6210\u672c\u6548\u76ca\u7684\u8a08\u5283\uff0c\u9032\u884c\u4e0b\u4e00\u6b65\u524d\uff0c\u5148\u5728\u884c\u92b7\u6f0f\u6597\u7684\u968e\u6bb5\u4e2d\u78ba\u5b9a\u60a8\u7684\u71df\u92b7\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><!-- wp:image --><\/span><\/p>\n<figure class=\"wp-block-image\">\n<div id=\"attachment_10150\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-10150\" class=\"wp-image-10150 size-medium\" src=\"http:\/\/tintests.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives-300x211.png\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives-300x211.png 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives-768x541.png 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives-18x12.png 18w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives-600x423.png 600w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing-objectives.png 782w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-10150\" class=\"wp-caption-text\"><span style=\"font-family: montserrat-light;\">\u884c\u92b7\u6f0f\u6597\uff08\u8cc7\u6599\u4f86\u6e90\uff1a <a href=\"https:\/\/boomerangsocial.co.uk\/3-stages-of-a-successful-facebook-marketing-funnel\/\" target=\"_blank\" rel=\"noopener\">Boomerang Social<\/a><\/span>)<\/p><\/div>\n<\/figure>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:image --><!-- wp:heading --><\/span><\/p>\n<h4><span style=\"font-family: montserrat-light;\">\u54c1\u724c\u8a8d\u77e5\uff08Awareness\uff09<\/span><\/h4>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:heading --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5728\u9019\u500b\u968e\u6bb5\uff0c\u7531\u65bc\u6d88\u8cbb\u8005\u6b63\u5728\u4e86\u89e3\u81ea\u5df1\u7684\u9700\u6c42\uff0c\u54c1\u724c\u61c9\u5f37\u8abf\u6d88\u8cbb\u8005\u7684\u75db\u9ede\uff0c\u4e26\u6309\u7167\u54c1\u724c\u7684\u98a8\u683c\uff0c\u4ee5\u6709\u8da3\u7684\u65b9\u5f0f\u4ecb\u7d39\u89e3\u6c7a\u65b9\u6848\uff0c\u52a0\u5f37\u66dd\u5149\u7387\uff0c\u4f8b\u5982\u95dc\u65bc\u54c1\u724c\u8a8d\u77e5\u7684\u77ed\u7247\uff0c\u4ee5\u53ca\u5982\u4f55\u900f\u904e\u54c1\u724c\u89e3\u6c7a\u6d88\u8cbb\u8005\u554f\u984c\u7684\u77ed\u7247\u3002<\/span><\/p>\n<h4><span style=\"font-family: montserrat-light;\">\u8003\u616e\u968e\u6bb5\uff08Consideration\uff09<\/span><\/h4>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:heading --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5728\u6b64\u968e\u6bb5\u7684\u6d88\u8cbb\u8005\u6b63\u5728\u8003\u616e\u5c0b\u6c42\u5176\u4ed6\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u6848\uff0c\u56e0\u6b64\u54c1\u724c\u61c9\u4ee5\u5f15\u4eba\u5165\u52dd\u7684\u65b9\u5f0f\u66f4\u52a0\u5f37\u8abf\u7522\u54c1\u7279\u9ede\uff0c\u4ee5\u9032\u4e00\u6b65\u523a\u6fc0\u6d88\u8cbb\u8005\u601d\u8003\uff0c\u4f8b\u5982\u900f\u904e\u95dc\u65bc\u7522\u54c1\u4fc3\u92b7\u7684\u5f71\u7247\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><!-- wp:image --><\/span><\/p>\n<figure class=\"wp-block-image\"><\/figure>\n<h4><span style=\"font-family: montserrat-light;\">\u8f49\u63db\uff08Conversion\uff09<\/span><\/h4>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:heading --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5728\u9019\u500b\u968e\u6bb5\uff0c\u6d88\u8cbb\u8005\u5c07\u6703\u6c7a\u5b9a\u63a1\u7528\u54ea\u500b\u89e3\u6c7a\u65b9\u6848\u3002\u70ba\u4e86\u4fdd\u6301\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u5730\u4f4d\uff0c\u54c1\u724c\u61c9\u8a72\u8457\u91cd\u65bc\u8b49\u660e\u7522\u54c1\u5982\u4f55\u5e6b\u52a9\u6d88\u8cbb\u8005\uff0c\u4f8b\u5982\u7522\u54c1\u6f14\u793a\uff0c\u6216\u73fe\u6709\u5ba2\u6236\u7684\u9ad8\u6eff\u610f\u5ea6\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: montserrat-light;\"><em>\u552f\u6709\u7576\u60a8\u6e05\u6670\u5730\u4e86\u89e3\u60a8\u7684\u71df\u92b7\u76ee\u6a19\u6642\uff0c\u624d\u80fd\u78ba\u5b9a\u77ed\u7247\u5167\u5bb9\u7684\u65b9\u5411\uff0c\u4e26\u9032\u5165\u4e0b\u4e00\u6b65\u3002<\/em><\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: montserrat-light;\">2. \u5206\u6790\u60a8\u7684\u76ee\u6a19\u53d7\u773e<\/span><\/h2>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:quote --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u7576\u60a8\u6709\u4e00\u500b\u660e\u78ba\u7684\u71df\u92b7\u76ee\u6a19\u6642\uff0c\u5c31\u8a72\u8003\u616e\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u4e86\u3002\u60a8\u53ef\u8003\u616e\u5275\u5efa\u4e00\u500b\u76ee\u6a19\u6d88\u8cbb\u8005\u4eba\u7269\u8a8c\uff08consumer persona\uff09\uff0c\u4e26\u5206\u6790\u4ed6\/\u5979\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u8208\u8da3\u3001\u793e\u4ea4\u884c\u70ba\u7b49\uff0c\u9019\u6a23\u5c31\u80fd\u6709\u4e00\u500b\u5177\u9ad4\u7684\u76ee\u6a19\u53d7\u773e\u5728\u8166\u4e2d\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5728\u78ba\u7acb\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u5f8c\uff0c\u60a8\u6216\u8a31\u6703\u5c0d\u4ed6\u5011\u7684\u75db\u9ede\uff0c\u4ee5\u53ca\u600e\u6a23\u7684\u5f71\u7247\u5275\u610f\u548c\u5f71\u7247\u767c\u4f48\u5e73\u53f0\uff0c\u6709\u66f4\u78ba\u5be6\u7684\u60f3\u6cd5\u3002\u9019\u53ef\u4ee5\u6210\u70ba\u60a8\u5728\u958b\u59cb\u8a08\u5283\u5f71\u7247\u5185\u5bb9\u6642\u7684\u4e00\u4e9b\u601d\u8003\u9ede\uff08\u6211\u5011\u5c07\u6709\u4e00\u7bc7\u6587\u7ae0\u9032\u4e00\u6b65\u63a2\u8a0e\u4e0d\u540c\u5f71\u7247\u5e73\u53f0\/\u683c\u5f0f\u7684\u7279\u9ede\u548c\u4f5c\u7528\uff09\u3002<\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: montserrat-light;\">3. \u8a08\u5283\u5f71\u7247\u5185\u5bb9<\/span><\/h2>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:quote --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u8a08\u5283\u76f8\u95dc\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\uff0c\u5c0d\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\u53ef\u80fd\u662f\u4e00\u500b\u76f8\u7576\u5177\u6311\u6230\u6027\u7684\u4efb\u52d9\u3002\u7576\u4e2d\u7684\u95dc\u9375\u662f\u8981\u627e\u51fa\u4e00\u500b\u80fd\u91dd\u5c0d\u53d7\u773e\u7684\u75db\u9ede\u5f15\u8d77\u5176\u5171\u9cf4\u7684\u95dc\u9375\u8a0a\u606f\uff0c\u518d\u9032\u800c\u5411\u4ed6\u5011\u5c55\u793a\u60a8\u7684\u7522\u54c1\u89e3\u6c7a\u65b9\u6848\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u6211\u5011\u898b\u904e\u4e00\u4e9b\u54c1\u724c\u96d6\u7136\u5177\u6709\u826f\u597d\u7684\u57f7\u884c\u5275\u610f\uff0c\u4f46\u4ed6\u5011\u7684\u76ee\u6a19\u53d7\u773e\u4ecd\u7136\u7121\u6cd5\u8b58\u5225\u5f71\u7247\u7576\u4e2d\u7684\u95dc\u9375\u4fe1\u606f\uff0c\u9019\u6b63\u662f\u6211\u5011\u60f3\u8981\u907f\u514d\u7684\u3002\u5728\u5275\u5efa\u5167\u5bb9\u65b9\u9762\uff0c\u6700\u91cd\u8981\u662f\u5176\u95dc\u806f\u6027\uff0c\u56e0\u6b64\u5728\u5f37\u8abf\u5f71\u7247\u5275\u610f\u4e4b\u524d\uff0c\u6211\u5011\u61c9\u66f4\u82b1\u5fc3\u601d\u5728\u64b0\u5beb\u76f8\u95dc\u7684\u6545\u4e8b\u60c5\u7bc0\uff0c\u8b93\u76ee\u6a19\u53d7\u773e\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: montserrat-light;\"><img decoding=\"async\" class=\"size-medium wp-image-10151 aligncenter\" src=\"http:\/\/tintests.com\/wp-content\/uploads\/2023\/03\/video-marketing1-300x226.jpg\" alt=\"\" width=\"300\" height=\"226\" srcset=\"https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-300x226.jpg 300w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-1024x771.jpg 1024w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-768x578.jpg 768w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-1536x1157.jpg 1536w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-2048x1543.jpg 2048w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-16x12.jpg 16w, https:\/\/voltage-x.com\/wp-content\/uploads\/2023\/03\/video-marketing1-600x452.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<h2><span style=\"font-size: 18pt; font-family: montserrat-light;\">4. \u78ba\u4fdd\u88fd\u4f5c\u904e\u7a0b\u9806\u66a2<\/span><\/h2>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:quote --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><!-- wp:image --><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u7576\u5167\u5bb9\u9810\u5099\u597d\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u958b\u59cb\u9032\u5165\u5f71\u7247\u88fd\u4f5c\u7684\u968e\u6bb5\u3002\u6709\u4e9b\u4eba\u53ef\u80fd\u6703\u9078\u64c7\u904b\u7528\u5167\u90e8\u8cc7\u6e90\u88fd\u4f5c\u5f71\u7247\uff0c\u4ea6\u6709\u4e9b\u4eba\u53ef\u80fd\u6703\u6309\u7167\u8cc7\u6e90\u548c\u9810\u7b97\uff0c\u5916\u5224\u7d66\u5176\u4ed6\u88fd\u4f5c\u516c\u53f8\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u7121\u8ad6\u60a8\u662f\u900f\u904e\u5167\u90e8\u8cc7\u6e90\u88fd\u4f5c\uff0c\u9084\u662f\u5916\u5224\u7d66\u5176\u4ed6\u516c\u53f8\u88fd\u4f5c\u5f71\u7247\uff0c\u8acb\u8a18\u5f97\u4ee5\u4e0b\u95dc\u9375\u8981\u9ede\uff0c\u4ee5\u78ba\u4fdd\u524d\u671f\u548c\u5f8c\u671f\u88fd\u4f5c\u904e\u7a0b\u9806\u66a2\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-family: montserrat-light;\"><strong>\u64c1\u6709\u660e\u78ba\u7684\u9810\u7b97\u7bc4\u570d<\/strong><\/span><br \/><span style=\"font-family: montserrat-light;\">\u7531\u65bc\u5728\u88fd\u4f5c\u904e\u7a0b\u7576\u4e2d\u7e3d\u662f\u5b58\u5728\u4e0d\u78ba\u5b9a\u56e0\u7d20\uff0c\u71df\u92b7\u4eba\u54e1\u901a\u5e38\u6703\u767c\u73fe\u4ed6\u5011\u7684\u71df\u92b7\u5f71\u7247\u8d85\u51fa\u9810\u7b97\u3002\u7576\u4e2d\u4e00\u500b\u597d\u7684\u61c9\u5c0d\u65b9\u6cd5\u662f\u300c\u9ad8\u4f30\u300d\u6574\u500b\u88fd\u4f5c\u6210\u672c\uff0c\u4e26\u4fdd\u7559\u4e00\u5b9a\u6bd4\u4f8b\u7684\u96dc\u8cbb\u4f5c\u70ba\u7de9\u885d\uff0c\u4ee5\u907f\u514d\u8d85\u652f\u3002<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\"><strong>\u5236\u5b9a\u8a73\u7d30\u7684\u57f7\u884c\u8a08\u5283<\/strong><\/span><br \/><span style=\"font-family: montserrat-light;\">\u57f7\u884c\u8a08\u5283\u4e2d\u61c9\u8a72\u986f\u793a\u6bcf\u500b\u4eba\u7684\u89d2\u8272\u548c\u8cac\u4efb\uff0c\u88fd\u4f5c\u968e\u6bb5\u548c\u5f8c\u671f\u88fd\u4f5c\u968e\u6bb5\u9810\u4ea6\u8981\u9810\u7559\u8db3\u5920\u6642\u9593\uff08\u5efa\u8b70\u81f3\u5c11\u5169\u661f\u671f\uff09\uff0c\u8b93\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u6309\u7167\u8a08\u5283\uff0c\u63d0\u9ad8\u6548\u7387\u548c\u6e1b\u5c11\u932f\u8aa4\u3002<\/span><\/li>\n<li><span style=\"font-family: montserrat-light;\"><strong>\u78ba\u4fdd\u5f7c\u6b64\u7684\u671f\u671b\u4e00\u81f4<\/strong><\/span><br \/><span style=\"font-family: montserrat-light;\">\u7531\u65bc\u5f71\u7247\u88fd\u4f5c\u901a\u5e38\u662f\u4e00\u6b21\u6027\u9805\u76ee\uff0c\u96e3\u4ee5\u91cd\u65b0\u62cd\u651d\uff08\u8acb\u4e0d\u8981\u4f9d\u8cf4\u5f8c\u671f\u88fd\u4f5c\u4f86\u89e3\u6c7a\u6240\u6709\u554f\u984c\uff09\uff0c\u56e0\u6b64\u901a\u904e\u5168\u9762\u7684\u4e8b\u524d\u7c21\u5831\u3001\u57f7\u884c\u532f\u5831\u548c\u5f69\u6392\uff0c\u4ee4\u5404\u65b9\u671f\u671b\u4fdd\u6301\u4e00\u81f4\u662f\u975e\u5e38\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 18pt; font-family: montserrat-light;\">5. \u5206\u6790\u6210\u6548<\/span><\/h2>\n<p><span style=\"font-family: montserrat-light;\">\u6700\u5f8c\uff0c\u5728\u77ed\u7247\u767c\u4f48\u5f8c\uff0c\u4e0d\u8981\u5fd8\u8a18\u6aa2\u67e5\u77ed\u7247\u7684\u8868\u73fe\uff0c\u4ee5\u8a55\u4f30\u548c\u5206\u6790\u71df\u92b7\u5be6\u969b\u6548\u679c\uff0c\u70ba\u5c07\u4f86\u5176\u4ed6\u6d3b\u52d5\u63d0\u4f9b\u53c3\u8003\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5e38\u898b\u7684\u8a55\u4f30\u6307\u6a19\u5305\u62ec\u5f71\u7247\u89c0\u770b\u6b21\u6578\u3001\u4e92\u52d5\u548c\uff08\u5982\u6709\u76ee\u6a19 CTA \u767b\u9678\u9801\u9762\uff09\u9ede\u64ca\u7387\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u73fe\u5728\u60a8\u5df2\u7d93\u5c0d\u5f71\u7247\u71df\u92b7\u6709\u4e86\u57fa\u672c\u77e5\u8b58\uff0c\u8acb\u7e7c\u7e8c\u700f\u89bd\u6211\u5011 <span style=\"color: #000000;\"><a style=\"text-decoration; color: #000000;\" href=\"https:\/\/voltage-x.com\/zh\/the-ultimate-guide-to-video-marketing-part-two\/\">\u4e0b\u4e00\u7bc7\u6587\u7ae0<\/a> <\/span>\u9032\u4e00\u6b65\u4e86\u89e3\u60a8\u662f\u5426\u61c9\u8a72\u6295\u8cc7\u5f71\u7247\u71df\u92b7\u4f86\u63a8\u5ee3\u60a8\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5982\u679c\u60a8\u60f3\u7dca\u8cbc\u6700\u65b0\u7684\u6578\u78bc\u71df\u92b7\u8da8\u52e2\uff0c\u8a18\u5f97\u95dc\u6ce8\u6211\u5011\u7684 <a href=\"https:\/\/www.linkedin.com\/company\/voltagex\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">LinkedIn<\/span><\/a>, <a href=\"https:\/\/www.facebook.com\/voltagex.agency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Facebook<\/span><\/a> \u548c <a href=\"https:\/\/www.instagram.com\/voltagex.agency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Instagram<\/span><\/a> \u5e33\u6236\u3002<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\">\u5982\u679c\u60a8\u6709\u4efb\u4f55\u60f3\u6cd5\uff0c\u6b61\u8fce\u806f\u7d61\u6211\u5011\uff0c\u4e00\u540c\u5be6\u73fe\u60a8\u7684\u69cb\u60f3\uff01\u795d\u62cd\u651d\u6109\u5feb\uff01<\/span><\/p>\n<p><span style=\"font-family: montserrat-light;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-02a1177 e-flex e-con-boxed e-con e-parent\" data-id=\"02a1177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13563a elementor-widget elementor-widget-button\" data-id=\"d13563a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/voltage-x.com\/zh\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u806f\u7d61\u6211\u5011<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Content remains a key element of any effective digital marketing strategy, and video content is the number one form of media most often used in content strategies. With the increased popularity and rapid growth of video-sharing social platforms such as YouTube, TikTok and Snapchat, alongside video features such as Reels, Stories and Shorts on key [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[130],"class_list":["post-7487","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-video-production","tag-video-production","post_format-post-format-gallery"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/comments?post=7487"}],"version-history":[{"count":35,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7487\/revisions"}],"predecessor-version":[{"id":11933,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/posts\/7487\/revisions\/11933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media\/10151"}],"wp:attachment":[{"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/media?parent=7487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/categories?post=7487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voltage-x.com\/zh\/wp-json\/wp\/v2\/tags?post=7487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}