City University of Hong Kong

The Goal

The City University of Hong Kong hosted ‘CityU Employers’ Luncheon 2023’ in March 2023, the first one since 2019, which aimed to strengthen the bonding of the partnership between the institution’s academic members and corporations, driving a deeper understanding of CityU’s educational philosophy and latest developments, while showcasing the outstanding talents and extraordinary results among students.

The Strategy

From planning, liaising with participating parties, production to flow management, Voltage X organised the luncheon from scratch, and provided full PR services, including guest reception, while inviting various media to the event, which boosted online and offline exposure to reinforce the institution’s image.

The Result

With almost 500 participants, including nearly 300 employers from over 200 enterprises that consisted of management personnels from multinational corporations and organisations, 200 CityU members had the opportunity to connect with entrepreneurs, industry pioneers and professionals, hence deepening their understanding towards market demands and development trends, which consolidates their future endeavours in employment and entrepreneurship.

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