LOGEL

The gaol

Announcing the grand opening of its first LOJEL Lab store in Hong Kong, LOJEL,a global brand of carry essentials, aims to increase its market share in Hong Kong. Known as a luggage brand, LOJEL looks to reinvent its image into a travel essential brand, while securing its media exposure. Additionally, the brand is launching ‘Cubo Refresh’, a descendant of the iconic Cubo line, with a corresponding Christmas campaign.

The STRATEGY

Voltage X developed bilingual press releases that resonate with the local audience. We invited media and VIPs to the launch event and provided professional on-site support, all propelling and spreading LOJEL’s brand visions.