Oribe by JOYCE Beauty

Loved by artists such as Rihanna, Jennifer Lopez, Lady Gaga, Heidi Klum, Cindy Crawford, Naomi Campbell, Linda Evangelista, and many more, Oribe, exclusively available at JOYCE Beauty launched their new collection at Pacific Place in Hong Kong in 2019.

Strategy

Voltage X implemented a multi-pronged strategy by inviting leading lifestyle/beauty media publications and KOLs to the launch event in order for Oribe to showcase their amazing products. Oribe also flew in a world renowned hairstylist to demonstrate Oribe’s new hair care collection products and style our guests and VIPs, which created extra online exposure. 

Key Result

As a result, PR value of over HK$3.6 million was obtained as most of the mainstream lifestyle and beauty media publications covered Oribe including but not limited to Harper’s BAZAAR, Lifestyle Asia, Tatler Hong Kong and Cosmopolitan, etc. Total reach and likes from KOLs invited to the event were over 200k and 5k, respectively.

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