金巴利

目標

意大利標誌性開胃酒金巴利（Campari）於 2023 年 9 月再度舉辦全球慈善活動 Negroni Week，藉一系列酒吧、餐廳及零售商合作活動，為慈善組織 Slow Food 募款。自 2013 年首次舉行，Negroni Week 已在全球 80 個地區，聯同數以千計的合作伙伴籌得超過 4 百萬美元。Negroni Week 內亦會舉行一系列活動和比賽，推廣雞尾酒文化，提升大眾對調酒技藝的鑑賞能力。Voltage X 受金巴利委託，負責香港區 Negroni Week 的公關宣傳；既要吸引大眾參與，亦確保是次調酒界盛事獲得媒體關注和報導。

策略

To drive popularity for the event, Voltage X initiated several media visits to local bars and restaurants, learning about local mixologists’ recipes for Negroni, as well as the history and knowledge of mixology. Catering to the local demographics, our PR team localised global press releases for the local press. We also coordinated with guests and the media at the opening and provided on-site support at happenings.