Indigo Living

Indigo Living is a leading lifestyle brand known for their authentic, unique and extensive range of modern home and office furniture and design philosophy.

Strategy

During our time with Indigo Living, they were set to host an exclusive media preview event for the launch of their Fall-Winter collection. Voltage X provided influencer marketing collaboration and creative content generation services to Indigo Living. This saw us collaborating with leading lifestyle media publications and KOLs to attend the preview event and create outstanding content to maximize the campaign impact. Voltage X also partnered with a tier one lifestyle KOL for an Instagram takeover on Indigo Living’s account to further engage our target audience and keep up the event hype.

Key Result

As a result, Instagram live generated great social buzz and increased traffic to Indigo Living’s online platforms by more than 100%. A large majority from the target media list attended the event and overall PR value gained from the media coverage obtained by Voltage X for this event was over HK$5 million.

HOW CAN WE HELP YOUR BRAND?

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