A new type of home luxury has been born in Hong Kong. With a colourful heritage that fuels their design process, husband and wife team Dave & Helene, has set out to create luxurious, artistic cushions and textiles that is paired with traditional Cambodian techniques and contemporary designs.
After extensive market research and thorough competitor analysis, Voltage X adopted a strategic approach to target high-end lifestyle and home décor media publications for this premium brand, through the dispatch of bilingual press releases and media pitching.
As a result, we secured high quality features from top-tier media outlets including Tatler and Lifestyle Asia. A total PR value of over HK$4.5 million was achieved at the end of the retainer.
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