LANDMARK EATO

LANDMARK Hong Kong is a commercial complex that spans 4 buildings and houses over 200 international brands. LANDMARK launched a dining campaign, EATO which brought together a best of Hong Kong’s versatile, world-class F&B scene inclusive of 70 F&B outlets.

Strategy

Voltage X launched LANDMARK EATO with an integrated influencer marketing and PR campaign which positioned LANDMARK Hong Kong as the ultimate dining destination in Hong Kong. Voltage X leveraged our media connections with leading lifestyle/F&B media publications and top-tier KOLs to generate buzz, both online and offline, throughout the promotion period. Voltage X and LANDMARK also collectively curated creative ideas to highlight the participating 70+ F&B outlets and the ‘Thank God It’s Tuesday’ promotion.

Key Result

As a result, 210+ clippings were obtained, including Lifestyle Asia, RTHK Broadcast, TimeOut, Ming Pao, Esquire, Marie Claire. She.com, ELLE, HKET, Oriental Daily, Cosmopolitan, East Touch, Beauty Exchange, etc. An overall PR value of HK$5 million was achieved.

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