China Resources Enterprise Property Investment
Located on Sugar Street in Causeway Bay, the new one-stop commercial complex, Sugar+, under China Resources Enterprise Property Investment, successfully held their grand opening ceremony on the 29 March 2023. The opening ceremony was a lively scene, with the management of China Resources Enterprise and CR Enterprises Property Investment and guests from all walks of life in attendance, all witnessing the debut of this new and exciting commercial complex.
Sugar+ is a new and innovative vertical integration concept that combines high-end dining and lifestyle experiences. The brand aims at revitalising the cultural and life experiences of the area, regenerate and rejuvenate Sugar Street, and stimulate development of a sustainable and diverse cultural ecosystem. It not only injects new vitality into the commercial development of Causeway Bay, but also provides consumers with more diversified and richer consumption choices. Sugar+ will become a new landmark in the Causeway Bay area, bringing customers unique and creative lifestyle experiences.
Voltage X provided integrated marketing services — from planning, key visual designing, third-party liaison to on-site event management of grand opening event, bringing all-rounded production and coordination services to our client. Our comprehensive PR service consisted of press release writing and media pitching, so as to help our client deliver key messages, boost institution’s exposure online and offline, and strengthen public image. Our 360° marketing solutions also involved social media management and video production, offering one-stop service to cater different promotional needs.
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