Dynasty Garden

Helmed by Michelin two-star chef Tsang Chiu-king, Dynasty Garden arrived in Hong Kong in early 2017, presenting authentic and award-winning Cantonese delicacies in a luxurious dining environment. A refined décor with swathes of speckled dark grey and beige marble accompanied by an array of Chinese porcelain, reflects a love of tradition and artistry.

Strategy

It was important to position Dynasty Garden as a newly opened restaurant in Kowloon Bay that strives to bring a luxurious dining experience to patrons, with glamorous décor inspired by the traditional Chinese culture that is fit for royalties. Voltage X provided Public Relation services to dynasty garden through the means of press release write ups, media pitching and interview management. A series of interviews with chef Tsang was crucial, as his career, spanning over 30 years, had taken him to Switzerland and Australia. However, it was when he helmed Ming Court in the Langham Place Hotel (now Cordis Hong Kong), had he earned and retained two Michelin stars for four continuous years and have sparked a loyal following amongst gourmands.

Key Result

As a result from Voltage X Public Relation approach, over 80 coverages were obtained from one press release, including 37 high quality features from well-respected media publications. The creative approach to the press release and the continuous pitching created enormous ROI for Dynasty Garden which helped cement the brand amongst Asian media and consumers.

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