Eu Yan Sang
Eu Yan Sang is a leading integrative healthcare and wellness company with a unique heritage in Traditional Chinese Medicine (TCM) and has earned an unrivalled reputation as a household brand in Asia. Its Organic Lingzhi Cracked Spores are produced and processed without additives or preservatives and are certified organic by ECOCERT, a world-renowned organic product testing and certification body.
Voltage X organized and managed the product launch event for Eu Yan Sang’s Organic Lingzhi Cracked Spores. The event aimed to promote the key message of the product’s first launch in Hong Kong by creating a wave of media exposure. Besides event management, Voltage X also provided integrated marketing services such as media pitching, KOL management, and digital strategies to raise brand awareness and boost product exposure online and offline. Over 20 media publications attended the launch event. The PR value of media coverage is over $1.5 million.
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