Henderson Land Development Company Limited

The goal

As an integrated art hub, H Queen’s hoped to promote local art to the general public through an engaging media project. Voltage X hence created a video series inviting local art visionaries to share their stories related to art. The series aims to introduce the venue’s unique gallery lineup, while fostering the appreciation for art.

The Strategy

Our team decided to launch a campaign that consists of interview-like short videos, a format well-liked by local viewers. We invited one art visionary for each gallery to narrate their stories and give their unique insights into art exhibitions.

The series, Elevated Artistic Encounters, takes viewers on a tour of the four galleries at H Queen’s. The space’s uniqueness is highlighted, such as its vertical design and immersive interiors. In the era of the internet and artificial intelligence, H Queen’s strives to emphasise the significance of physical exhibitions that foster authentic human touches, interactions and perceptions.

The Result

The series obtained coverages from top-tier publications, including Tatler Hong Kong, Ming Pao Weekly, Art & Piece, and Sing Tao Daily. The video series had reached almost a million people, with close to 1.5 million total plays.