FRAME® COSMETICS

Milan-based, Mediterranean-influenced, FRAME® COSMETICS launched in Hong Kong in 2018, bringing UNESCO recognised lifestyle and unique Advanced Pro-Ageing Solutions to the city.

Strategy

Voltage X aided FRAME® COSMETICS in media event management, we organised a media event and invited local mainstream publications and beauty/lifestyle KOLs to the event. We also suggested FRAME® fly in their scientific board members and formalists from Italy to demonstrate their research and findings to their guests to create buzz. Since FRAME® is a luxury skincare brand that is new to the Hong Kong market, Voltage X implemented a tailored media strategy which saw us carefully curating an exclusive media and KOL list for the special launch event.

Key Result

As a result, over 50 guests attended the event and an overall total of 33 media coverages from top-tier publications such as SCMP and Prestige were obtained. FRAME® COSMETICS was also featured in more than 10 top KOLs’ social media accounts.

HOW CAN WE HELP YOUR BRAND?

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