RIL CREED, a Japanese brand that empowers women through ethical fashion launched a sustainable collection at its first flagship boutique in Hong Kong in 2018.
Our PR strategy was to invite selected top-tier media and influencers to an exclusive meet and greet with the founder of RIL CREED. Through an intimate setting, the founder was able to share her personal journey on the creation of the RIL CREED brand.
As a result, the event received media coverages from top-tier media publications such as South China Morning Post and Beauty Exchange and the total PR value that was gained was over HK$1.8 million. The total likes from the KOLs who attended the event and posted about it on their social media accounts was over 3,000.
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