iDecorate
In a whirlwind of 2 years, iDecorate has established itself as the ultimate ‘go-to’ homeware & gift destination shop for the creative-conscious Hong Kongers after appearing on some of the city’s most stylish pages including ELLE, Home Journal, Tatler and SCMP. Popular demand and a staggering growth have taken the affordable luxury retailer from humble online beginning to offline, with the launch of its Level 9, Times Square walk-through store.
Strategy
Voltage X held an engaging media, KOL and public launch event that featured a GIF photo booth. Guests were able to pose in sleepwear and play with iDecorate items that were shown on a display bed and share their final GIF images on their social media accounts. With a few recognisable faces in the crowd, Voltage X sent a photo-release to the Entertainment press to further generate a range of coverage.
Key Result
As a result, Voltage X secured 29 clippings from press release dispatching and media pitching which included 18 high quality features such as styling Hong Kong Tatlers new Facebook LIVE segment stage which prompted real-time comments from the public on iDecorate pieces and more. A total PR value of over HK$3 million was achieved in the end.
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