iuiga

Established in 2017 and headquartered in Singapore, IUIGA is a home lifestyle brand that is dedicated to offering a curated edit of high-quality and aesthetic products at affordable prices. Originally, IUIGA focused on online business and officially developed as a diversified online-to-offline brand upon the opening of its first flagship store in Singapore. In November 2021, IUIGA officially expanded and opened it’s first franchise in Hong Kong. 

Strategy

Voltage X provided event management and public relation services to IUIGA to aid in the organisation, planning and event management of IUIGA’s grand opening event for their first franchised shop in Hong Kong. Voltage X also provided services for media store previews and KOL workshops via press release write up and pitching and KOL management for an increase in word-of-mouth marketing to promote the brand launch in Hong Kong through key messaging from media exposure and coverages.

Key Result

As a result, more than 20 media publications attended the store preview with coverages secured from distinct major lifestyle media publications in Hong Kong. Voltage X also earned significantly beneficial media and KOL coverages with over 6 million (HKD) PR value generated from media coverages and more than 8.4 million (HKD) PR value gained from KOL collaboration coverages.

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