Sino Group

The goal

Landmark South and One North are Sino Group’s office space developments in Wong Chuk Hang and Yuen Long respectively. To maximise sales, Sino Group commissioned Voltage X to produce short videos for their sales kit.

The Strategy

After a site visit, Voltage X decided to employ separate strategies for each development, emphasising their unique selling points. To bring out the human touches surrounding Landmark South, Voltage X shot an immersive POV video using a drone, walking the audience through the Grade A office’s floors and the 9,000+ square feet sky garden, which is enveloped in greenery. As for One North, the anticipated advantages of being located in the Northern Metropolis are brought forward with clear graphics.

The Result

Both videos were successful in encouraging sales. For instance, One North Plaza has successfully leased 180,000 square feet of floor space by the end of 2023, more than 80% of total floor space in the first office building, with tenants such as the MTR Corporation.

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