v-zug

V-ZUG is a luxury Swiss brand for household appliances with over 100 years of history and has always insisted on believing in “Swiss perfection for your home”. V-ZUG has represented and preserved the high quality and unmatched standards of Swiss manufacturing and service since its establishment in 1913.

Strategy

Voltage X organised and managed the product showcase for V-ZUG’s newest product line in Hong Kong, ‘The Excellence Line. Voltage X used PR strategies and channels to obtain a wave of media exposure to promote the key message of the debut of ‘The Excellence Line’ and gain attraction and conversation around it’s product showcase. Voltage X also provided event management and social media management services on top of the media relations services. Voltage X aided in media previews and tastings as well as building up of the V-ZUG brand via Facebook management and Instagram management.

Key Result

As a result, Voltage X obtained an average of over HKD 170 thousand PR value earned from each media coverage, together with a total of 1,946,477 in circulation/unique visitors per month across all media publications. Voltage X also developed a coherent brand aesthetic across social media platforms which in turn increased social media account performance and activity.

HOW CAN WE HELP YOUR BRAND?

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