WEAVE CO-LIVING

Weave Co-Living is a leading co-living company in Asia. In response to the rising property prices and unaffordable high rents for youngsters across Asia, Founder and CEO Sachin Doshi established Weave Co-Living to alleviate their living pressure with the aspiration to provide them a home with a decent, stylish, comfortable and reasonably-priced living environment where they can live independently.

Strategy

Weave launched its second co-living community in Hong Kong – Weave on Baker in 2019. Voltage X adopted a Tailored Media Strategy approach for Weave on Baker as it is more than just a co-living space, it is also a community for art and culture supporters. As their PR Agency, Voltage X curated a list of creative PR angles and tailored a target media list for the launch of the project. Voltage X provided press release write up services as well as media pitching services. Voltage X also invited media and lifestyle KOLs for a complimentary stay at Weave on Baker to fully experience the community and activities.

Key Result

As a result of Voltage X strategies, more than 30 media publications attended the media launch event including but not limited to media from business, property and lifestyle sectors. Three lifestyle KOLs enjoyed the complimentary stay and total social media exposure of over 75K in reach and 2K in likes was gained.

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