CR7 Life Museum in 香港

目標

In 2025, the CR7 event series in Hong Kong set out to celebrate Cristiano Ronaldo’s legendary status by creating immersive brand experiences. Through dynamic activations, a dedicated museum, and digital storytelling, the campaign brought his legacy to life, deepening fan connections and boosting brand visibility.

策略

Voltage X drove a fully integrated campaign including brand activation, digital marketing, and video production. Highlights included roadshows with Bus Body Ads, Street Posting Boxes, and massive LED screens in Causeway Bay and Tsim Sha Tsui. Interactive installations in Central and on-site street interviews at Kai Tak Stadium engaged fans directly. Video coverage captured key moments at the CR7 Life Museum’s press conference and grand opening at K11 Musea. Influencers and celebrities helped amplify the campaign’s reach across social platforms.

成果

The CR7 Life Museum launch video became a standout campaign highlight, achieving over 45.9 million views and more than 1 million likes, demonstrating the wide resonance and impact of our storytelling. This strong global engagement helped elevate the event’s visibility and deepen connections with audiences worldwide.

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