THE PULSE

目標

In August 2026, The Pulse and Soho House Hong Kong staged Soho Beach Club, a beach club takeover set on the rooftop of The Pulse in Repulse Bay and running across every weekend of the month. The Pulse is a beachfront lifestyle destination in Repulse Bay combining retail, dining and event spaces. The client wanted to fill the venue across the full run and build public buzz around the collaboration. Voltage X was appointed as the PR agency and KOL agency for the season, covering media relations and the influencer programme.

策略

Voltage X ran a combined PR campaign and KOL campaign across the August run. Our KOL line up brought over 10 influencers on site across the weekends to post about the beach club, with Voltage X coordinating each visit. In parallel the PR campaign secured coverage from over 130 media houses, spanning web articles and social media posts highlighting the collaboration with Soho House Hong Kong.

成果

The campaign delivered a total PR value of HK$23,010,000 and a total media value of HK$11,450,000. Coverage ran across more than 130 media houses in both web articles and social media posts, while the KOL campaign added over 25 posts across the August weekends. Together they kept the beach club visible through the full run and carried the collaboration to audiences well beyond the Repulse Bay regulars.

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