CÉ LA VI

CÉ LA VI delivers a luxury lifestyle, dining and entertainment at the top of Lan Kwai Fong’s California Tower. Voltage X was challenged to bring in KOLs to experience each of the 3 floors (Restaurant, Club Lounge and Sky Deck) and push the various promotions that CÉ LA VI was offering.

Strategy

Voltage X collaborated with the CÉ LA VI team to bring a bespoke and intimate experience for the KOLs. These experiences ranged from brunches, night life experiences, and happy hours offers to dinner. The main strategy was to invite different KOL personalities so that every niche content was targeted with each KOL focusing on the different features that CÉ LA VI had to offer through stories and posts coverages.

Key Result

As a result, from March until August 2017, a total of 36 KOLs were hosted by Voltage X to push the numerous CÉ LA VI promotional offers, reaching a minimum of 396,000 people over the course of the campaign.

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