eggslut

The goal

Hong Kong joined eggslut’s network in June 2023, after Japan and Korea. Voltage X was invited to take charge of PR events for their grand opening.

The Strategy

To generate public interest towards eggslut, Voltage X invited media outlets to visit eggslut’s stores, uncovering their cooking process.

We also planned and carried out the opening ceremony by inviting various media, providing on-site backup and writing both Chinese and English press releases, securing media coverage and public attention for the event.

The Result

Through the opening ceremony, eggslut have reached over 2,500 customers, while having received over 130 media coverages. Given the tremendous success, eggslut later invited us to take charge of their Christmas PR collaboration with Moët & Chandon.