NBA Store

The NBA brings together elite basketball, global stars and a fan culture that extends into fashion and lifestyle. Its presence in Hong Kong and Macau brought that world closer to local audiences.

Voltage X produced a series of videos covering Russell Westbrook’s visits across both cities, from K11 to street shopping, vintage stores and a local tailor. The work also included NBA store opening coverage and Ray Allen’s visit to the NBA Store, capturing the players, places and experiences behind the brand.