Play Bonito

Play Bonito brings some of football’s biggest names into fashion and collectible culture. Created by Asia Partners, its illustrated roster includes Bernardo Silva, James Rodríguez and Aitana Bonmatí, with José Mourinho as coach. The brand chose Hong Kong’s Times Square for its first global concept store, combining exclusive merchandise with interactive fan experiences.

Voltage X produced the store opening video and a series of brand videos, capturing the launch and telling the story behind a brand built around football’s global appeal.