Sushi Man

Sushi Man opened in Yuen Long in 2015 as one of the few high-end Omakase restaurants in the New Territories in Hong Kong. The restaurant is best known for its uni bowls, which are very generous, filled with mounds of fresh urchin and shrimp. “Be the only one or be the best one” is the motto of Sushi Man’s founder – Man-Ho Leung.

Strategy

Voltage X provided a two pronged approach in order to educate customers who have never heard of Omakase and to also attract target audience from Kowloon and HK Island to visit Sushi Man. Voltage X launched Sushi Man’s social media presence on Facebook and Instagram and has been managing them since the beginning. Regular influencer tastings were organised and hosted regularly to maximise online exposure.

Key Result

As a result, Voltage X secured over 60 coverages to which it included many 1-on-1 interviews. We have also successfully built an online community, with a following of over 3,000 Instagram followers and over 6,000 Facebook likes with each account’s following increasing daily. Sushi Man expanded and opened outlets in Whampoa and Shenzhen within the span of 4 years.

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