Vive Cake Boutique

Founded in 2014 by Vivien Lau, Vive Cake Boutique presents patisseries in style. In 2018, Vive Cake Boutique opened its second shop in Central and Voltage X aided in improving their overall visibility within the Hong Kong market.

Strategy

Voltage X provided public relation services for Vive Cake Boutique for the opening of their second shop in Hong Kong. Our PR strategy consisted of multiple waves of press releases, media pitching and media invites. Voltage X understood that Vive Cake Boutique’s target audience is mainly females under 40s, therefore we specifically targeted female-focused online media publications during the first wave of our Public Relations strategy. After gaining traction, we then reached out to the mass market media in order to amplify the exposure Vive Cake Boutique had within the Hong Kong market.

Key Result

As a result, more than 120 media coverages were obtained within our 4 month retainer period.

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