Wellcome
The Goal
To introduce Wellcome’s new stamp reward program and its KOIZUMI kitchenware lineup, while building anticipation and buzz before the official launch, with relevant content and visuals.
The STRATEGY
After understanding the features of the redeemable products, Voltage X decided to use ‘靈活小煮意’ as the redemption programme’s slogan. Spanning across Christmas and New Years, the campaign adopted red as the theme colour. Voltage X was actively involved in all aspects of the campaign’s development, including kitchenware arrangement, photography, image editing, and social media feed composition.
The Result
Booths, posters, foam boards, and other promotional materials are seen in over 280 stores across all districts, whereas the stamp reward programme saw a popular success.
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