LE PAN

LE PAN arrived in Hong Kong in early 2017 and immediately set a new benchmark for restaurant design with its remarkable palace-like interior; white marble and white leather features, accentuated with crystal chandeliers and warm accents of lavender. Hailing from Singapore, award-winning chef Edward Voon presents inventive and artfully plated contemporary French cuisine in a glamorous and spacious restaurant on a leafy corner in Kowloon Bay.

Strategy

Seeing that chef Voon’s trademark was his imagination and experimentation on contemporary French cuisine, he had then garnered a significant international following. He was named one of the world’s top 10 most innovative chefs by Restaurant magazine in 2007. To develop a strong relationship with media publications, a series of media tastings were held at the chef’s table, to which 6 patrons were sat on the edge of the open kitchen while enjoying a meal that would change their perspective on food. The goal of the media tastings were to ensure that LE PAN remains at the forefront of Hong Kong’s high-end dining scene.

Key Result

Voltage secured over 60 clippings out of one press release, including over 20 high quality features and various interviews. The creative approach to the press release and the continued pitching created enormous ROI for LE PAN which helped to cement the brand amongst Asian media and consumers. As a result, Voltage X achieved a total PR value of over $11.4 million.

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