Social Media Image Sizes 2023: Instagram, Facebook, YouTube & LinkedIn  

In today’s digital age, social media platforms such as Facebook, Instagram, YouTube, and LinkedIn are widely used by brands to promote their businesses. One of the key elements of any successful social media strategy is the use of high-quality images. However, each social media platform has its own set of image size requirements, which can be confusing. In this article, we will discuss the different image sizes for social media and provide tips to make your images stand out.

1. Instagram 

  • Profile image: 320 x 320 pixels
  • Post image (Square): 1080 x 1080 pixels
  • Post image (other sizes): 1080 x 566~1350 pixels (details)
  • Stories: 1080 x 1920 pixels
  • Reels: 1080 x 1920 pixels, minimum frame rate of 30 FPS (frames per second), will be cropped to 1:1 image in profile feed, while 4:5 image in home feed

Instagram is all about visuals, so it’s important to use high-quality images that are visually appealing. Instagram posts support landscape, portrait, and square images, allowing flexibility to choose the best visual for your content.

Overall, Instagram supported images with 1080 pixels wide, with the photo’s aspect ratio standing between 1.91:1 and 4:5. It is important to follow the recommendation if you want your images to stay at their original resolution, and not be cropped out strangely. Besides the image quality, do not miss out on using relevant hashtags and strong captions to increase engagement!

2. Facebook 

  • Cover image: 851 x 315 pixels
  • Profile image: 320 x 320 pixels
  • Post Image: 1080 x 1080 pixels
  • Stories: 1080 x 1920 pixels
  • Stories: 1080 x 1920 pixels (leave 14% / 250 pixels of the top and bottom free from text and logos to avoid content being blocked by profile photo or buttons)

This size works well for both desktop and mobile devices. It’s important to keep in mind that Facebook compresses images, and that Facebook updates its image dimensions constantly. So, make sure to use images with the highest quality as possible in a JPG or PNG file.

3. YouTube 

  • Cover image: 2560 x 1440; safe area for text & logos: 1235 x 338
  • Profile image: 800 x 800 pixels
  • Video: minimum resolution of 1920×1080 with a 16:9 aspect ratio
  • Short: 1080 x 1920 pixels , 15-60 seconds

YouTube channel can be a powerful way for a brand to build awareness and connect with a large audience. With 6.73 million users in Hong Kong in early 2023, YouTube offers a massive platform for showcasing products, services, and values. Creating engaging video content can help build a loyal following and improve search engine optimization.

4. LinkedIn 

  • Cover image: 1128 x 191 pixels
  • Profile image: 400 x 400 pixels
  • Post image: 1200 x 627 pixels

LinkedIn is a professional networking platform, so it’s important to use high-quality images that are relevant to your brand and message. Use images that showcase your brand and business, and make sure to include your company logo. Additionally, use LinkedIn’s built-in image editing tools to enhance your images.

Final Thought

Using high-quality images that are relevant to your brand and message is an essential part of any successful social media strategy. If you are now planning on building brand presence through social media, check out another blog on what you should do instead of cross-posting the same content, and have a chat with us for a bespoke social media marketing strategy.